How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 03.07.2025 00:26

How can a small local business with no marketing budget use social media to attract more customers?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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Product

Place

Processes

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Price

People

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Why are we explaining today’s “climate change” as driven by human related “green house” gasses when natural “global warming” pushed sea level up to the “shores” of Topeka with no human contribution or even presence? Is Occam’s Rasor applied?

Perception

Good marketing is doing this well.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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